The Big Switch™ is a Wall Street Journal bestseller that discusses the significance of virtual hosting in modern IT.
Nicholas Carr talks about how we are in the midst of an unprecedented technological revolution in his best selling book, The Big Switch: Rewiring the World, From Edison to Google. This publication also delves into the idea that our digital transition over to the cloud has a deep-rooted and strong historical corollary – electrification. There are many theories which suggest that the earliest concepts of virtual hosting began long ago. But it is only today that the practice of server centralisation is implemented into a modern business environment.
Carr’s Theory on Virtual Hosting and Electricity
When discussing virtual hosting and cloud computing, Carr’s theory refers to electricity production and usage as a parallel, and also an inspiration. Many years ago, manufacturers produced their own power using windmills and waterwheels, but a century ago, everyone joined the electric grid. And today, this is still the way we consume energy in households and businesses across the world. Something very similar is happening with virtualisation, and as virtual hosting grows, we will slowly plug into the cloud.
The book talks about that way that both companies and individuals will soon outsource their IT. Whatever it is that a business needs – from large data storage, a CRM, email and CMS to programming and much more – it will be available through virtual hosting. Just like everyone plugged into the electric grid one hundred years ago, all businesses will be joining the cloud for sharing and pooling of servers.
A Recent Analysis of Virtual Hosting and Related Trends
It is clear with Google, YouTube and social networking websites, that more of our data is being stored online. This can include anything from our digital images, videos and personal information. Carr highlights this common pattern in his book, relating it to the trends of virtual hosting. ‘The Big Switch: Rewiring the World, From Edison to Google’ also takes a closer look into the way that certain industries may be affected by virtual hosting.
The Best Read for Virtual Hosting
If you want to learn about how virtualisation is going to change the world, ‘The Big Switch: Rewiring the World, From Edison to Google’ is one of the best publications, as recommended by the Financial Times. Making its way to fourth position on Newsweek’s list of ’Fifty Books for Our Times’, this bestseller takes a digestible and realistic approach to one of the most current subjects of recent years.
If you would like to learn more about the virtual hosting packages available to you, get in touch with SwitchLink.
