Virtual hosting is a growing concept and IT leader, Microsoft is tapping into the market with all possible opportunities. Could they become the key player in the world of cloud computing?
Not only is Microsoft due to launch a new Windows Azure cloud platform in 2010, to provide a scalable and highly available virtual hosting services to its users, but Microsoft has also been acting as the shrewd middleman, bridging a gap for audiences and key server applications. For so many years, Microsoft has been a leader in computing and information technology. Today, things are changing very rapidly and it’s time for everyone to make an astute move over to the cloud. Keeping up means moving up, and up high is where we’re heading with the new cloud technology.
A Nascent Market for Virtual Hosting
By adapting server products such as Exchange 2003, Microsoft is able to collaborate with virtual hosting companies who target SMEs. The small business market is a lucrative market for cloud computing hosts, because small enterprises and new start-ups can benefit greatly from the cost efficiency of virtual platforms. While the market is still fresh and young, it is wise for giants such as Microsoft to quickly take up opportunities and create new offerings for a potentially new audience.
Warming up For Windows Azure Virtual Hosting
The software giant has always shown signs of entering the hosting business, and acting as a middle-man has given the company the experience and knowledge to do so. The new Windows Azure platform is available in January 2010, but has the collaboration with other partners created rivalry where there was once partnership? With its own virtual hosting platform in a time where virtualisation is yet to reach the cash cow level. A cash cow can be identified when business growth is low with high market share.
A Crucial Time for Virtual Hosting
Microsoft’s new virtual hosting service from Microsoft will run through its own data centres – the risks involved with this independent move will be outweighed by the successes that come out of it. Software as a Service has changed the way that the tech industry delivers IT and computing, and for years, this has been predicted to take place. More and more platforms are moving over to virtualisation, and we are now in the virtual revolution in computing.
Currently, Microsoft’s partnerships with other hosting providers are dedicated to targeting SMEs. If you are interested in virtual hosting for personal or business use, get in touch with SwitchLink today.
